Are you looking for ways to amplify your dental marketing? Perhaps you want to progress your inbound strategy to drive better results in traffic and lead generation. The good news is, there are top marketing tactics for dentists to attract more patients to their practice while building a solid presence online.
In fact, here are five best practices to bolster your dental marketing strategy:
Best Marketing Tactics for Dentists
Amplify your social media marketing by using live video. According to Live Stream, 82% of social users prefer live video from a brand to social posts. Additionally, a whopping 78% of online audiences are already watching video on Facebook.
A big advantage of using tools like Facebook Live and Instagram Stories is many of your competitors are not leveraging live video in their dental marketing. So, not only do you separate yourself from other brands, you’re giving your audience more of what they want! You’ll attract patients because of your willingness to stay fresh and engaging with your social content.
There are several compelling ideas for implementing live video: take your audience behind-the-scenes into a day at the office or go live prior to the start of the workday so viewers experience how you prepare for your day’s patients.
You could also host a 5-day challenge perhaps by having one of your dental hygienists help your audience overcome a common problem patients often experience in their dental health. Or do a live Q&A session where viewers can ask you anything to get quick answers while interacting with your brand.
2. Develop a Blogging Cadence
Blogging is a top strategy that increases your visibility and credibility in the dental industry. Not only does it improve your chances of showing up in Google through search engine optimization, it also gives you ample content to share for your digital marketing.
You see, your blog posts can be used to nurture your email list, add value to your social networks, and give you added exposure by syndicating on popular content sites like Medium and Quora. It will enhance your overall inbound marketing because your posts drive traffic to your websites and help you generate qualified leads.
Commit to developing a blogging cadence where you’re consistently sharing content weekly. If you’re strapped for time, consider outsourcing your efforts. Platforms such as BlogMutt and Scripted are perfect resources to help you execute your blogging strategy while you focus on doing what you do best!
3. Grow and Engage Your Email List
Another best marketing tactic for dentists includes building and engaging your email list. Your email marketing strategy is a critical component of your inbound marketing. When done correctly, you’ll build lasting relationships with your patients that keep them coming back to your office. It also helps you gain new ones as you nurture new leads to setting an appointment. In fact, it’s a top tactic for boosting revenue.
Therefore, focus on enriching your email marketing. Improve your lead generation strategy by creating and offering compelling lead magnets your audience can use. An example includes a handy checklist for improving dental health.
Additionally, use helpful content to add value to your email list. Creating a welcome series for new subscribers, sharing FAQs and trending blog content, and sending videos with useful tips are great ways to nurture your email list.
4. Focus on Building Positive Reviews
Did you know 84% of people trust online reviews as much as friends (Source: Inc)? Also, 91% of consumers read them. Online reviews are powerful for branding and swaying potential patients your way, especially as a local business. Platforms like Google Reviews, Yelp, and even Facebook is where you want to focus on generating positive reviews from your patients.
Here are a few ways to getting more of your dental patients to leave a good note for you online:
- Send an email shortly after their appointment while the visit is fresh. Make it super easy for them to complete by including the link within your email. Don’t be hesitant to send a follow-up email if you don’t get a response.
- Be direct by asking them during checkout. Tell them where to go to leave the review by perhaps having the website link on your appointment card.
- Promote it on social media. Create a nice image using Canva and include the link in your headline
- Host a contest for user-generated content. Ideas include having patients shoot a 30-second video of their experience at your office or images post-appointment. The best images/videos win but now you have content you can leverage as reviews and for your inbound marketing strategy!
5. Use Facebook Advertising
Facebook ads is a killer way to generate more exposure, build your list, and drive engagement. You see, depending on your goal, you can create a campaign that is specific towards achieving that objective. Also, as the #1 social media network, Facebook is simply the best location to promote your brand because your patients are there.
Facebook ads are also one of the cheaper forms of advertising. You can set a $10 daily budget to test your efforts and discover what resonates. Additionally, through custom audiences, if you’re truly familiar with your patient audience, you can easily create these to target your exact audience and engage them.
Create Better Results this Year
These are the best marketing tactics for dentists in 2018! Commit to including each practice to your inbound marketing to drive better results in your traffic and lead generation as well as sales. The key is to test your efforts to ensure what’s working…and modify what isn’t.
If you’re ready to amplify your dental marketing this year, reach out to us for a free consultation. We specialize in helping dentists build a solid presence online to bring new patients in your doors!
Link360: Link360 is an Inbound Marketing Agency Located in Greenville, SC. We specialize in generating leads for our clients through attracting visitors to their website, converting them into leads and closing them as customers. If you have any questions, or would like your own free Inbound Marketing Analysis, please contact us now.