As e-commerce continues to grow, it’s getting more and more competitive. While PPC and other paid advertising can generate sales, it’s also very expensive. Optimizing your website for the search engines is one of the most cost-effective ways to find customers. SEO for e-commerce sites can be tricky and complex as you may be promoting a large number of products and pages. The following are some tips to keep in mind to help your site rank better in the search engines.
1. Create Unique Product Descriptions
While it’s tedious and labor-intensive to write product descriptions yourself, it’s essential for SEO purposes. If you simply cut and paste descriptions from the manufacturer, your listing will be identical to many others and you probably won’t rank well. Google favors sites with original content. You can use manufacturer’s descriptions as a guideline but always vary the wording and develop your own style while keeping essential keywords.
2. Optimize Both Product and Category Pages
Some people search for categories of products such as “digital camera” or “women’s running shoes.” Others are seeking specific brands or models such as “Dell laptop” or “Nike Revolution 4.” It’s important to optimize both individual product and category pages. Make sure you use relevant keywords for page titles, page descriptions, H1 tags, and permalinks. Individual product pages should be optimized for specific products while category pages need to be optimized for keywords related to the category. Creating informative and customized meta descriptions for both product and category pages is a way to improve click-through rates for people who see your listings in the search engines.
3. Make Sure Your Site is Mobile-Friendly
Not only are mobile devices getting more and more popular, people are increasingly using them for shopping. Today, consumers are likely to do research on products and even buy them from their smartphones. It’s now essential for e-commerce sites to be optimized for mobile. This means that visitors should be able to read your text and clearly see your images without zooming. Keep descriptions short as people on mobile devices don’t want to scroll to read lots of copy. Additionally, avoid having elements on your site that aren’t meant for mobile, such as Flash.
4. Optimize Your Site Structure
An optimized site structure makes it easier for your visitors to navigate your website and find what they’re looking for. It also helps with SEO, making it more likely that search engines will find your listings. Customers should be able to easily reach parent pages, your home page, and shopping care no matter where they are on your site. Breadcrumbs, as they’re known in SEO, help visitors easily find their way around your site without getting lost. Amazon has mastered this art, leaving breadcrumbs leading to related products, category pages, and shopping carts no matter where you are on the site.
5. Review New Products
Product reviews are a longstanding SEO tactic for online marketing. When it comes to today’s competitive e-commerce world, however, it’s getting harder for your reviews to stand out. If you can stay current with the very latest products in your niche, you have a better chance of getting traffic to your reviews. To do this, you have to do research, subscribe to industry blogs, set Google Alerts, and maybe subscribe to newsletters from companies that manufacture your products. If you can get free samples of new products before they’re officially released, this is even better.
6. Optimize Your Images
Quality images are critical for selling products online. In addition to providing helpful information and making your items more enticing, images can help with SEO. Use ALT tags that describe the image using the appropriate keywords. Use keywords in the file names for images. It also helps to use text in your images, making it easier for Google to find your listing. You can include a brief description of the product and the price. Finally, compress your images to improve page-loading time. If your images are too large, you’ll end up losing traffic and you risk getting penalized by Google as well.
7. Build a Strong Presence on Social Media
Social media is powerful for generating sales and leads for your e-commerce business. It also helps to improve your SEO by driving traffic to your website. Focus on the social media sites that your customers use most widely and that are appropriate for your business. For example, products such as clothing, jewelry, and gifts work very well on visually-oriented sites such as Pinterest and Instagram. Don’t simply post ads on your social media pages. Develop a content strategy that helps build your brand. How-to articles, interesting images, buyer’s guides, and review videos all make for interesting social media content.
These are some of the best ways to improve SEO for your e-commerce site and get more targeted traffic. No matter what you’re selling, you should take the time to optimize your pages and make them more visible in the search listings. Even if you use paid advertising, it’s still important to get as much organic traffic as possible.
If you need help with e-commerce SEO or any digital marketing strategies, we can help you generate more leads and sales. To learn more about our services, visit Link360 or give us a call at (864) 326-3444.
Link360: Link360 is an Digital Marketing Agency Located in Greenville, SC. We specialize in generating leads for our clients through attracting visitors to their website, converting them into leads and closing them as customers. If you have any questions, or would like your own free Marketing Analysis, please contact us now.