As the #1 social media network boasting 1.28 billion daily active users, it’s safe to confirm that your customers are on Facebook. In fact, more consumers desire to engage and connect with you on their preferred social channels. Many are using Facebook to discover new brands, shop for promotions, stay informed and communicate with their favorite businesses in between purchases.
Therefore, amplifying your Facebook marketing can play a huge role in fostering relationships with new and existing customers. Additionally, you’ll increase brand awareness, drive traffic to your website, and capture qualified leads into your sales funnel.
Here are four simple yet useful tips on how to better use Facebook to grow your following and enrich your overall digital marketing strategy.
#1 Go Live
Social Media Today shares that people spend three times longer watching live videos opposed to traditional ones. Facebook Live is generating massive engagement on news feeds, and brands are taking full advantage.
Live-streaming videos allow you to take your followers behind-the-scenes and get a true taste of your brand’s culture. Hosting live Q&A sessions further humanizes your brand, making you relatable and building trust. Reporting trending news shows that you stay abreast of pertinent topics, positioning you as a reliable resource.
Capture attention and keep your audience engaged by leveraging Facebook Live.
#2 Create an Exclusive Group
Building a Facebook group is the perfect platform to grow a community around your brand while linking like-minded people together. A huge benefit is the chance to interact with your members and hone relationships with fans. It’s simply an optimal platform to keep your brand “top of mind”.
The key is creating an interactive environment where members are responsive to your content. A good suggestion is to have themes of the day. For every day of the week, have a different content topic that promotes responses. Motivational Monday (publishing an inspirational quote), Tip of the Day Tuesday (sharing advice), etc. are simple examples you can implement to drive engagement within your group.
#3 Publish Remarkable Content
Inbound marketing relies on sharing remarkable content that is deemed valuable by your audience. It’s not enough to simply promote your business. Keeping your audience engaged on Facebook means publishing posts that are useful, educational, inspirational…then promotional.
Your blog articles are amazing content pieces for your social marketing. It also drives traffic to your site. Promote your blog posts with an image that complements your text.
Curating content, or collecting and sharing the best content in the industry, works well in filling in the gaps of your Facebook posts. Educate your followers by sharing related news from other authoritative sources.
Finally, in your Facebook posts, be sure to use keywords that your audience is actively searching for. Social media is becoming a way for people to find brands. Including popular keywords helps you to be found by new prospects.
#4 Give a Special Discount Offer
Offering special promotions is a superb method to growing your subscriber list and increasing revenue on Facebook. You’ll drive new sales and allow new people to experience your brand to foster repeat business.
Whether it’s a birthday coupon, special holiday offer, or simply a “thank you for following me” promotion, share your landing page link that advertises your special discount offer so users actually subscribe to your list. Growing your leads list is a powerful method for generating ongoing business.
As the world’s most active social network, getting your content in front of an engaging audience on Facebook is achievable using these tips. Commit to adding them to your digital marketing, test your results, and see what resonates best with your followers. Keep what’s working and modify what isn’t. With consistency, you’ll experience better Facebook engagement, increased website traffic, and improved leads and sales generation.
Link360: Link360 is an Inbound Marketing Agency Located in Greenville, SC. We specialize in generating leads for our clients through attracting visitors to their website, converting them into leads and closing them as customers. If you have any questions, or would like your own free Inbound Marketing Analysis, please contact us now.