Facebook is one of the best marketing tools available for businesses of any size. It allows you to quickly and easily connect with millions – perhaps billions – of people, and the cost to get started is free. If you’re a business that as of yet does not have a Facebook presence, you might be wondering how to get started. Below is a quick guide that will walk you through the steps of building your first Facebook Business page, and how to make it a success.
Step 1: Create A Facebook Account
If you don’t have a personal account on Facebook already, you’re going to need to create one. The only way to create a Facebook Business page is through a personal account. Don’t worry though, there is no public connection between your personal Facebook page and that of a business page you create. You’ll be able to keep the two entities separate, if you so choose. So head over to Facebook.com, and sign up for a personal account.
Step 2: Creating A Business Page
Once you have your personal account up and running, you can move onto creating a Facebook Page. You can find this a drop-down menu on the top of the page where it says “Create Page”. Once you select that, you’ll then have to pick what type of Page you want to build, with options such as “Local Business or Place”, “Brand or Product”, “Entertainment” and more. For the purposes of this tutorial, we’re assuming you’re going to go with either “Local Business or Place” or “Company, Organization or Institution.”
Step 3: Provide Basic Information
After making your choice, you’ll then need to fill in some basic information about your business. You’ll need things like the business name, contact information, location, your website, a description of your business, and what categories it falls under. The more information you provide the better, as this well help people learn about your business.
With your basic information entered, there will then come a step to authenticate your business, and ensure that you are allowed to represent the company.
Step 4: Upload A Picture
Next, you’ll be asked to upload a picture for your business. If you have a company logo, this is a great place to put it. Another option is to include a picture of your product or location. For instance, if you own a local bakery, you could include a picture of some cakes you’ve made, or the inside of your store. You want a picture that looks great, represents your business well, and is of a high quality.
Step 5: Choose An Audience
Facebook helps your page get in front of millions of people, but not all of them are potential customers. If your bakery is located in New York, you probably don’t need to advertise to people in California. Facebook offers you a step to pick your audience, with options such as gender, age, interests, and location. Use these to your advantage, and really nail down your audience.
Step 6: Finishing Touches
With all of this done, your Facebook page is essentially ready to go. There are just a few small things you can do to help make it even better. First, upload a header image that will be displayed at the top of your page. Again, choose something that represents your business, and is a high quality photo.
Next, make sure to include all of the important details about your business, such as the hours you’re open, the price range for your services, and a link to your website.
If you’ve conducted keyword research for your SEO efforts, try to include these in your Facebook page as well – such as in the title, or in the description of your business.
Step 7: Spread The Word
With everything done, now you need to get people to see it. For starters, you can invite your friends and family to like the page. After that, add links to your Facebook page on your website, alert people through your newsletter, or post links to it on your other social media sites.
And that’s it! Over time more and more people will start to follow your Facebook page, and word will spread. If you want to expedite the process, there are paid options through Facebook that you can look into, but this isn’t necessary yet.
Hopefully this quick guide will help you to launch a great first Facebook page, and before long you’ll be drawing more visitors into your business thanks to this great marketing tool.
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