5 Questions to Help You Select a Law Firm SEO Agency

If you’re looking for help in ranking your law firm in the search engines, it’s important to choose the right company. There are many SEO agencies who offer their services to attorneys and others in the legal profession. Not all, however, will get you the results you want. Here are five essential questions to ask before choosing an SEO agency to work with.

Choosing and SEO Agency for your Law Firm | Link360


1. Do They Have a Multifaceted SEO Strategy?

Search engine optimization is based on many factors. The best SEO agencies use a strategy that incorporates many diverse elements. Before you hire anyone, ask what tactics they employ. Here are some of the answers you should hear.

  • Optimized content. SEO and content marketing go hand-in-hand. It’s helpful if you’re working with an agency that also helps you publish quality content for the search engines to index.
  • Quality backlinks. Links, provided they are from reputable sources, help your site rank well.
  • Site security. With Google’s latest update, if your website doesn’t start with HTTPS (not simply HTTP), visitors will get a security warning.
  • Site speed. Google favors sites with fast-loading pages. Your customers like this as well.
  • Mobile-friendliness. Many people search for businesses using mobile devices. Your law firm’s website should be optimized for mobile as well as desktops.

2. Do They Have Experience and References?

When hiring someone for any service, it’s always good to ask about their experience. While a brand new SEO agency might be very good, it’s hard to gauge when there’s no track record to check out. Furthermore, it’s good to ask if they have experience in your sector. This is more important in some industries than others. The legal field is quite competitive so you want someone who knows how to rank law firms.

An experienced SEO company should be able to provide you with references, preferably other law firms. Ask if you can check these references. Of course, if they give you the names of businesses one way to check is to simply search for them on Google and see how their site is performing. It’s also helpful, though, to call or email them and ask how satisfied they were/are with the SEO firm’s services overall. If the company cannot provide references, you may want to look elsewhere.

3. Do They Have Expertise in Local SEO?

For many businesses, including law firms, local SEO is crucial. This refers to people searching for businesses in a specific city, neighborhood, or region. For example, if you’re an attorney who specializes in personal injury law and you’re located in Phoenix, Arizona, you want people searching for “personal injury lawyer Phoenix” to find you. Google My Business is a crucial aspect of local SEO so it’s good to ask agencies if they have a strategy for helping you rank well in Google’s local business listings.

4. Is Their Approach Professional and Ethical?

Naturally, you’d like your law firm to rank on the first page of Google by next week. However, it’s best to be wary of any SEO agency that makes such grandiose promises. Ultimately, it’s Google and other search engines that do the ranking so a responsible SEO professional will never make specific guarantees about ranking your site. Agencies that promise to rank sites quickly often use questionable techniques that put your site in danger. For example, some SEO firms use blackhat strategies such as building links with private blog networks. Other such tactics include hidden links and keyword stuffing. Professional and ethical SEO agencies understand that the best approach to SEO is slow and steady.

5. Do They Provide Reporting and Comprehensive Support?

Before hiring an SEO agency, ask if they provide detailed reports to document their actions. Without reports, you have no evidence of what they’ve done. Ideally, they should monitor your site, measure progress, identify problem areas that need more work, and let you know what they’re doing. A related issue is customer service and accountability. You’re busy running your law firm and probably don’t have time to learn all about SEO. You want a firm that you can call up or email with any questions. When you read their reports, you might want clarification on certain points. Is there someone at the agency to give you a personal response?


After asking these five questions, you’ll be in a better position to know if an agency is right for your law firm. Search engine optimization is an important part of your online marketing and you want to be sure you make the right choice before investing in SEO services.

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Link360: Link360 is an Inbound Marketing Agency Located in Greenville, SC.  We specialize in generating leads for our clients through attracting visitors to their website, converting them into leads and closing them as customers.  If you have any questions, or would like your own free Inbound Marketing Analysis, please contact us now.

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