If you want to get your content more widely seen and get more engagement out of it, you have to make sure you’re delivering the right kind of content to the right people in the right places.
This is a tricky proposition as you have to keep up with the latest trends in the marketplace and also keep track of what your audience wants. Here are 6 strategies that will help you get more engagement and visibility for your content.
1. Follow Your Audience
If you want people to see your content and engage with you, it’s essential to focus your efforts on the places where your audience actually hangs out. This, in turn, requires you to have a thorough understanding of your audience demographic. Which social media platforms do they use most? What are their most pressing problems? This varies according to factors such as age, gender, income, interests, and other factors.
If you do paid advertising, you can use your knowledge about your audience to target your ads. However, this is also crucial for organic content. In addition to knowing where they are, it’s also helpful to know when they’re online and reading your messages. This allows you to plan more effective social media campaigns.
2. Make Your Content Visually Appealing
Today, it’s more important than ever to have your content stand out visually. Photos, infographics, videos, memes, and other visuals help you stand out and grab people’s attention. If you want to get more attention, use original and eye-catching images and avoid the type of generic stock photos found all over the internet. When choosing images, select ones that go well with your subject matter. Infographics can be useful here, as they allow you to present useful information in a visually interesting way.
3. Ask Questions and Poll Your Audience
Asking people about their needs, opinions, and suggestions is one of the best ways to drive engagement. When you ask questions and create polls and surveys you’re inviting your audience to tell you what’s on their mind. You can do this no matter what kind of content you’re creating: blog posts, videos, social media posts, emails. This opens up useful dialogues with your visitors and followers. It also helps you learn more about your audience so you can cover the topics they care about and sell them the kinds of products and services they really need.
4. Do Keyword Research
Using relevant keywords in your content is an old SEO strategy that’s still valid today. Whether you’re creating articles, videos, or social media posts, using the right keywords attracts both readers/viewers and helps your content get indexed by the search engines. You can use a free keyword tool such as Google’s Keyword Planner or another SEO tool or service.
No matter how you find your keywords, make sure you use them in your headlines, body of text, and in the titles of your videos, podcasts, e-books, and any other content you create. Researching longtail keywords can help you rank for popular yet less competitive terms. For example, if your customers are interested in fitness, a longtail term such as “best HIIT workout to lose weight” ( HIIT=High Intensity Interval Training) is easier to rank for than a more competitive term such as “how to lose weight.”
5. Reshare and Repurpose Popular Content
If you’re tracking how people respond to your content, you can reuse some of your best older content. In many cases, old blog posts, tweets, Facebook posts, and other content can be just as popular today as it was when you first published them. If necessary, update old material with fresh statistics or new developments. This is still a lot faster than creating new content from scratch. You might also share old content to new platforms. You could, for example, turn a blog post into a slideshow. You could combine several articles and create an e-book.
6. Connect With Influencers
Influencers in your niche or industry can help make your content more visible. Reach out to popular bloggers, social media personalities, and other influencers who might be open to a partnership. To form relationships with influencers, you have to take the first step and get their attention. Follow them, comment on their blogs, videos, and social media pages. You can also mention and link to them in your own content. Here are a few suggestions to benefit from influencer marketing.
- Offer to send free samples of your product or service to influencers. If they like it, they may be willing to give you a mention.
- Offer to contribute to their blog.
- Interview influencers on your blog, webinar, or podcast.
- Get a shoutout on Instagram or another social media site. If you don’t yet have a large following, you may have to start by paying for shoutouts.
These are some ways to get wider circulation and engagement for your content. When you make sure you’re targeting the right audience, ask people questions, and take other measures such as partnering with influencers, you get more leverage out of everything you publish.
Content Marketing is a Marketing Strategy that is here to stay. Consumers do not want to be interrupted by advertisements; rather, they want to find the right content at the right time. If Link360 can help you with your content marketing strategy, please feel free to Schedule an Appointment today.
Link360: Link360 is an Inbound Marketing Agency Located in Greenville, SC. We specialize in generating leads for our clients through attracting visitors to their website, converting them into leads and closing them as customers. If you have any questions, or would like your own free Inbound Marketing Analysis, please contact us now.