SEO, we’ve all heard of it and still some small business owners don’t understand the importance of implementing best practices approaches to boost search engine rankings. One of those best practices approaches is to create local SEO tags for your website, blog, social media accounts, and any other component of your online presence. According to the latest Google search interest, using the “near me” feature has increased by 34 times since 2011. In addition, 50 percent of local mobile searchers are trying to find business information, including local addresses. When 78 percent of these searches will result in offline purchases, isn’t it time that you asked the Greenville, SC experts to help you create a local SEO strategy?
5 Local SEO Tips For All Businesses To Keep In Mind
The following local SEO guide will help you to improve your ability to connect with local consumers.
1: Verify Your Google My Business Listing — Google My Business is an essential digital tool that will help your business connect with current, past, and future customers. To claim your business, simply go to your Google My Business page and follow the necessary steps. Google will then send a verification code to your address. Once you have received the code, simply enter it into your corresponding Google My Business page. Upon Google’s verification of your account, you will be able to ensure that your business name, address, and phone number are correct. Next, you should upload high quality images of your business, provide an engaging description, and ask customers to leave reviews.
2: Use The Same Contact Information — It might seem like a bit of a “no brainer,” but all too often businesses will have different contact information spread across the web. The latter scenario typically happens when a business either opens a second location or moves to a new location. No matter the reason, make sure that your business name, address, and phone number are consistent across your entire site, as well as other sites, including Google My Business, Yelp, and Facebook.
3: Embed Google Maps Into Your Website — Google Maps are a critical component of any SEO strategy. Use the Google Maps feature on your contact page or within the footer section of your website. Make sure that you use a map that not only points to your address, but that also connects to your Google Plus local listing. Remember, you want desktop and mobile customers to be able to easily find your business information, no matter whether they are using a search engine or an app.
4: Optimize Website Meta Tags And Page Content For Local Keywords — You’ve heard it once, but we’ll tell you again, keywords are an important part of a comprehensive SEO strategy. Keep the following pointers in mind:
- Meta title and description tag should include your city and state;
- The H1 heading tag should include your city;
- The image alt associated with the logo of your site should be optimized with local and national keywords; and
- The content on your site should provide value to the reader, while simultaneously using local keywords.
5: Put Your Business Location On Your Social Media Profiles — Do you have your social media accounts connected to your website? If not, you should connect them immediately! Social media is a strong driver of website visits, which means it is also a good place to bolster your local SEO ranking. Make sure that your Facebook, Instagram, Google Plus, LinkedIn, and YouTube accounts all include accurate contact information, as well as your city and state. Search engines are more likely to promote businesses that have active social media channels, which are strong indicators that the business is strong and healthy
The Bottom Line: Local SEO Starts Today With Link360
Implementing a strong local SEO strategy is made easier with the help of Link360. Located in Greenville, SC, Link360 is a digital marketing and website development agency that has a long-standing history of helping companies generate additional business through the active management and creation of a strong digital presence. To discover the customized solution to improving your online visibility, reputation, and customer engagement levels, contact a member of the Link360 team today! Your business deserves to be found by customers, Link360 is here to take you to the top of the search engine results page.